It all started with a fishing trip. 1% for the Planet

by | Nov 1, 2023 | News

It all started with a fishing trip.

1% for the Planet originated along the banks of the Madison River when two longtime friends and successful businessmen went for a fishing trip in 2001.

Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

Today, 1% for the Planet can be found around the globe.

The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.

To date, the 1% for the Planet has certified over $500 million in donations to environmental causes. This number grows exponentially as our network grows each year—proving the power of collective action.

“Commit, then figure it out”.

1% for the Planet was founded on the idea that a company has a responsibility to give back for use of our planet’s resources. It started with that core idea and more than 20 years later, they are still helping businesses make good on their commitments.

We are proud to promote Calstock Arts program of environmental speakers, campaigners, and writers. Coming up soon are:-

Thursday 30th November 2023 – Guy Singh-Watson – Riverford

Thursday 25th January 2024  – Mark Avery – Wild Justice

Thursday 22nd February 2024 – Fiona Matthews & Tim Kendell – Black Ops and Beaver Bombing

Thursday 15th March 2024 – Stephen Moss – Ten birds that changed the world.